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Category: Business Cards

10 tips for your next business card design – Part 4

We have already figured out what information needs to be put out. While typography is an important element in any endeavour, it’s especially relevant to business cards.

It is of great importance to watch the typography in a business card because the text needs to be completely legible & there is limited space to work with.

To get a better understanding, let chop the typography into three fragments.

1. Size

It must be readable. To maintain readability, all the text in your card should be at least 8 pts.

Remember, you don’t want all your text to be of the same size so feel free to differentiate the text sizes.

Also keep in mind the empty space, if you don’t want your design to be cluttered- keep the text small so that there is breathing space around each & every element.

Business Card of a Lawyer

Business Card of a Stylist

2. Fonts

Font of the design could be the deal maker. Fonts influence your personality or your brand identity.

Always choose the font which might resemble your personality or your brand’s or the message you want to put out.

A clean and modern sans-serif, an individualistic and elegant script or a classic timeless serif font.

Here are some samples of different kinds of fonts you could play with to enhance your design.

The font could partially depend upon the stream of field of work you are in.

If you are a lawyer you would opt for the subtle colours and design & choose a more formal font rather than a funky looking floral visiting card.

Selecting the font on the basis of the relevant work that you do provides a better design for the card.

The choice is all yours.

3. Color

This is when your brand colors come in handy.

Staying on brand, choosing text colors that compliment the background color of your card, which would in fact should also be a brand color.

Sometimes, some colors might look beautiful together but can be hard to read, so experiment with contrasts for legibility.

The belief of typography is to prioritize legibility over all else. It doesn’t matter how pretty your font is if no one can read what it says.

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10 tips for your next business card design – Part 3

We have already designed the card with the desired colours, shades & elements

The next step is to add the necessary text and information on the card. What your business cards say totally depends on you.

Any sort of freelancer would not require any postal address on their visiting card, while professionals who consult face-to-face do require it.

Apart from the dimensions, there are a handful of pieces of information which can prove helpful for you while designing the card.

On the other hand, it could be a strategic choice, such as drawing attention to your website.

The point being, different people benefit from different information on the business card. You could personalise the information put out in the card.

Below is a detailed list of some common choices, so that you can decide the things would like to include in the card are:

  • Name- Name of yourself
  • Company Name- The Company name, except your personal brands. If you and your brand name are the same, you could write the same for the both.
  • Job Title- For the more conservational cards, you could include the name of your company in the card. This also allows the holders to get hold of who you are? What do you do?
  • Phone Number- Including a contact number is always a good choice. Even if you are not intending to communicate over the phone, providing the holder with information for their referral serves the purpose of reference.
  • Email- It is the new norm for non-urgent business communications, one of the fundamental reasons being it allows sending documents as attachments.
  • Social Media- If social media on any grounds holds relevance to your field, or you just want a sprint of your personality up on the card, you can include social media links.
  • Address- If you own a store or would like the business referred back to an address, feel free to include it.
  • QR Code- Not a popular choice, a QR code is a viable shortcut for transferring whatever data one desires.
  • Slogan- Completely optional, any slogan helps with your brand loyalty & adds a little hint of personality.

Business cards aren’t just about giving information but the main purpose is to retain it. People may already know your name, address, URL, but keep the card in handy in case they forget.

Stay tuned for more..

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10 tips for your next business card design – Part 2

Thank you for being tuned with us on this amazing journey to design you the perfect Business Card.

So we have selected the outline of your Business or Visiting Card.

Decide whether we want to indulge into the conservative side with a mere rounded edges of the business cards or the more explorative side where you can experiment with different styles through laser cut.

1. Adjust the measurements

The next step is to choose the size of your card. This is mostly dependent on the standard norm of the country.

COUNTRY – India

DIMENSION (inches) – 3.54’ × 2.165”

DIMENSION (millimeters) – 90mm × 55mm

Apart from the dimensions, there are a handful of pieces of information which can prove helpful for you while designing the card.

Bleed Area – This is the outermost part of the card & most likely to be removed.
Trim Line – This the intended line for cutting the cards.
Safety Line – Anything outside this line is subject to cutting mistakes. Don’t let any vital elements like text or logos fall outside this line.

Here are some standard size, a safe bet is listed below-

  • Set the trim line at 0.125 in. (3.mm) from the edge.
  • Set the safety line at 0.125 in. (3.mm) from the trim line
  • The total from the edge of the bleed area to the inside of the safety area is 0.250 in ( 6 mm).

2. Integrate your logo & other graphics

Now it’s time to begin with incorporating the visual elements of your business card design, first & foremost the logo.

Your Logo should be the nexus of the whole artifact.

Enhance it with secondary graphics which would in favor accentuate the design.

One must not forget there are two sides at their disposal.

One side should be used exclusively for the logo, while the other side discloses the basic information of the person. It is totally your choice. You could use the logo on both the ends, but on the other end the size of the logo should be minimal along with the contact information.

Usually people use this same strategy while designing their business cards, but feel free to explore & design the card to your satisfaction & need.

Mostly minimalism is the most popular choice while designing a visiting card but it doesn’t match your taste, you can find & fill it with additional graphics.

Suppose you are a florist and desire to design a card which is in sync with your brand, you could incorporate some visual elements which would help get along your message further in addition to a stunning card.

Additional graphical elements work well for afformately delivering the message about your brand. Without explicitly uttering a word, your message would be out there in the open.

You could communicate you & your brand’s personality through visuals, including the selection of the shade of the color.

If you want your brand to be casual & approachable you could always play with bright colors & even use any cartoon character for that matter if it serves the purpose.

A fun approach for designing your business cards can do the trick, if you are planning to make it friendlier and amicable.

It can be anything you want it to be. Play with colours, shades, elements & make it perfect.

10 tips for your next business card design – Part 1

Business Cards are always a classic. Having a Business Card for your brand & for your personal use is a plus point.

It adds an enigma to your personality. It shows discipline & effort from your end, to have taken the time to create a card which showcases your brand or personality. People will get the gist that you mean business.

It will help create legitimacy for your brand and business. It serves as a great marketing tool & will help facilitate the networking process.

It will help you build connections and upscale your business endeavour. It will give a face to your brand.

Do you still need more reasons? Let’s discuss it in details:

Reasons why you need a business card

1. Giving a personal touch

Swapping contact information digitally is impersonal. If you wish to give a personal touch while swapping your contact information, you can surely make use of Business Cards.

Networking is about making genuine connections.

Engaging in eye contact and having an actual conversation when you give out your business card is how you built a connection.

2. Great Marketing Tool

The current marketing tools such as email marketing, search engine optimization & paid media are all great but not as effective as having a sit-down meeting with a handshake and a Business Card Exchange.

Having the Business cards on your own at all times is always a good idea.

Just think about the endless possibilities- trade shows, industry conferences, happy hour, airport lounges will ensure that you never miss an opportunity to make a valuable business connection.

3. Give your brand the first best impression

Your brand deserves the best.

You should make sure that your brand makes the first best impression to let the world know what it is all about. Communicating the right message from the brand will hit the right audience and help you build and add to your existing customer base.

4. Make your Business Referrable

One of the basic element of a business card is to make your business referrable and help build trust for your clientele. Get your business on the map with our cards.

Need tips to design it?

Here are some tips from our experts to help design your perfect Business Cards.

1. Select an Outline

To get the process started first you need to select a shape for your Business or Visiting Card.

Already want a rectangle visiting card?

You might want to revisit the whole idea. You can choose to explore all the other options, even hear some extraordinary items.

With the advancement in printing techniques, innovative, affordable, professionals have more ground to explore & discover something magnificent.

The printing technique of die-cutting allows you to cut in any shape you want & still be able to print in bulk.

If you are looking for something a bit more conservative, you could just simply round the corners for a more amicable business card.

Longing to stand out from the crowd?

You can use virtually any shape from animal mascots, the outlines of the products you sell or an outline which is completely new & original.

You could structure your entire business card theme around the smart cutting. You could use the cutting to highlight a specific information or message from your card.

To choose a creative or a different shape totally depends on you. It fundamentally depends on the message you want to convey.

Want to know more?

Stay tuned with Chhapai & design a perfect card for your brand.

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Why influencers should have business cards

“Influencers are dreamers, they are leaders with a vision.” And your vision sure needs to be brought to reality.

The role of an influencer in today’s day and age is surely an extensive one.

marketing trends for influencers in 2020 has upscaled and so has the gimmicks of influencer marketing. Everyone is trying to make it different, unique and memorable.

It’s now time to try something the old fashion way. The answer is BUSINESS CARDS.

If you still think that business cards are for CEOs or big officials than you can’t be more wrong.

Business cards are back in trend and are going to change the dynamics of influencer marketing.

Who better than influencers to revive this megatrend?

Presenting oneself with utmost grace and making a memorable first impression couldn’t have been easier with the help of Business Cards

As bloggers, your marketing arsenals generally include e-mailers, Facebook pages, Twitter timelines, but it is crucial to have a good old-fashioned business card at hand for when you meet people in person. Even if you’re a new blogger, whether or not to go to conferences yet, a business card is an important tool for introducing yourself to potential partners.

Chhapai.com presents to you important points to contemplate if you are a Twitterati-

1. Ease of sharing contact details

The reason why physical business cards are still going around is that they deliver contact information with most proficiency.

The receiver can put the card easily in a wallet or an office drawer. These business cards thus come handy in finding out your contact details swiftly.

A company’s contact detail is vital to its clients and all of your contact information such as email and contact number are available on your card. When you try to send information through digital devices like iPhones and Androids, it is not always compatible with all the other devices.

Not all of your potential audience may have compatible phones. Which ultimately make these cards essential for all businesses. Even if you are an influencer!

2. Create a quick first impression

Imagine a circumstance where you met a big prospect client and want to share your details in brief, you can hand over your visiting card and they can connect with you whenever they want.

Also, not to forget that your verbal website mention may be forgotten but the business card will have all the details to connect through several mediums.

Digitalization has undoubtedly come a long way but hasn’t found the substitute of this traditional networking medium yet and a smartly designed business card is indeed one of the most substantial marketing tools still in use.

3. Business cards works as an excellent direct marketing tool

A unique custom business card is a great direct marketing tool because of the in-person meeting that goes with sharing of the cards, business cards are always effective when it comes to making an impact on the potential clients even if compared to search engine optimization, email marketing, etc.

When you happen to meet a potential lead anywhere including airports and industrial conferences, just give your card to them.

Always have some cards in your pocket to hand them out to prospects directly wherever you find them.

4. You never know when a good opportunity knocks

A cool mom at the park, a business owner who happens to want to start a blogger outreach, a person you just met who happens to be a blogger. You never know when you may meet an affable person you’d like to talk with again.

Give them your unique cards printed by chhapai.com which understands your style and brings your ideas to life.

Not to forget… “Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.”

5. Give a face to your brand

Building a brand from scratch can be a burdensome task but the rewards can be enormous.

Business cards represent your brand. If done correctly, you can benefit from it. It helps your clients to put a face with the brand.

The business card could communicate the brand’s image, message, the influencer’s personality and values.

There are emotion-inducing elements in a business card, which, therefore, will turn your prospects into paying clients.

6. Facilitate the networking process

Networking is a vital part to make sure that your brand doesn’t turn obsolete. Networking helps you to get fresh ideas and gain a different perspective in reference to your brand.

Better networking techniques will help you attain new prospects which will ultimately lead to an increase in new clients.

As an influencer, there is the significance of developing relationships with competent contacts.

7. Promote your profile

Being visible and getting noticed is a big part of an influencer’s life. It is easier to get noticed with a professional and customized business card.

In an era of digital space, you could promote your profile by amalgamating both digital and old fashioned marketing gimmicks and get an edge against all the other influencers.

EMBRACE YOUR UNIQUENESS.

8. Confidence

FOCUSED. INTELLIGENT. MOTIVATED. OH, AND CUTE.

“Sometimes, what you’re looking for is already there”. — Aretha Franklin.

Confidence can make or break one’s personality. When your daily meetings are with major corporations it’s important to exert confidence and have positive energy around you.

The best attribute of a business card is it helps you be more confident and professional when opportunities knock your door.

9. Legitimacy

Business Cards are a great tool to manifest legitimacy to your brand. Business Cards hold some basic contents-

  1. Name
  2. Address
  3. What can you do for them?
  4. How to contact you?

What better way to introduce your brand than handing out your customized business cards?

10. Trust

Ensuring you have enough business cards on you while going for meetings and social events are very important.

People connect more if the interaction is based on trust and reliability.

With so many influencers in the space, it can sometimes be difficult to build trust with prospective clients.

We here at chhapai.com are working endlessly to design a card that reflects your personality, your brand and your style.

Why fit in when you are born to stand out?

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Bespoke Business Cards

You’ll never have the second chance to make a first impression.”

Being humans we unintentionally often judge a person by their first appearance or impression.

Having a business of your own, going on to meet new clients and closing deals on deals can’t be easy. We at CHHAPAI understand your challenges and are here to take your load off by helping you look more professional and apt for the significant client or job with our BUSINESS CARDS.

First Encounter

When you walk through the door, it will take around 3 seconds before someone makes an assessment, based on your appearance, the way you carry yourself, your body language, your mannerisms & your demeanor.

The more interaction you have with the person, various opinions about you will be formed.

The first impressions are usually difficult to overlook and most of the time the relationship which is formed is based on your first meeting.

So are you ready to make a great first impression with CHHAPAI.

We endeavour to provide you with one of a kind BUSINESS CARDS which will help you be noteworthy.

What are bespoke business cards?

If you are new to this, don’t worry we are here to guide you through it. We present to you BESPOKE BUSINESS CARDS for your own unique style. Bespoke business cards have upped the game of business cards to a whole new level. You can customise the card according to your brand or personality. Every minor detail in the cards helps enhance the message across. The colour, the pattern, size & preferred treatments help accentuate your brand or your personality. Get your own personalized card to showcase your professionalism & exclusivity at an amalgamated place. Give your clients very memorable personalised cards and make an exemplary first impression.

Our style

In a world full of trends, we still remain a classic.

“Style is not necessarily about labels. It’s not about brands. It’s something else that comes from within you” – Ralph Lauren.

Our style is to incorporate the spark that beams from within you. We try to manifest your requisite into our product.

In today’s era there are endless courses of actions, come along with Chhapai for a journey and explore to your heart’s content.

 

How did it all began?

Before diving into the specifics let’s go back and explore how it all began?

It all began with PRINTING. When Johannes Gutenberg introduced printing to Europe, even he couldn’t have fathomed the impact of the same even centuries later.

What we call business cards today were called presentation cards back then. These were very popular in the 17th century.

Here is a business card of the President of America- Abraham Lincoln. It reads “ My old customer, and others, are no doubt aware of the terrible time I have had in CROSSING THE STREAM, and will be glad to know that I will be back, on the same side from which I started, on or before the FOURTH OF MARCH NEXT, when I will be ready to SWAP HORSES, DISPENSE LAW, MAKE JOKES, SPLIT RAILS, and perform other matters in a small way”.

Even in the 17th century, business cards were largely used by a majority of aristocrats in Europe. The size of these cards were similar to poker cards. There was a trend of engraving the card with gold typefaces.

The cards were used by the footmen of the aristocrat and the servants of the host, to announce the arrival of a distinguished guest.

By the 19th century, more and more people started using it and it became the ‘essential’ item. People used to have silver card trays in the hall of their houses along with a pen and a piece of paper. So, when someone popped up to visit, it served as a catalogue of those who visited the house before.

During the Industrial era, with the rise in the middle class, there was a decrease in the social formalities, & with more advanced and efficient printing technique ‘business cards’ became the need of the hour.

The visiting cards & trade card merged into one. This was most common in countries like Europe & the United States.

Wondering what happened in the 20th century?

‘Business cards’ became an essential element for both companies & individuals. Companies used to hand out business cards to its customers. It became a necessity, an essential. It was considered a sign of professionalism and discipline. It also allows you to put a face to the brand or an individual, there is assurance of a point of contact in the exchange of the card, a different customized card for yoChur vision.

Trending

 

Electroplating

In a pitch black world, be a star. Stand out. Get Inspired. Get creative. Get working.

In a rainforest of mediocre business cards, get yourself the well-deserved spotlight with our magnificent personally designed & creative ‘BUSINESS CARDS’.

Our electroplated ‘BUSINESS CARDS’ stand out as they are divine, of high-quality & printed on Italian Papers. These papers give your card an international flair. These intricate and traditional prints are inspired by the Renaissance period.

Each sheet of paper is beautifully decorated with stunning colors, ornate designs and gold accents making them ideal for your business networking.

Still wondering? Get yourself a CHHAPAI ‘Business card’ today.

 

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