Privacy Policy

Genie Prints Private Limited ("Chhapai", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or interact with our services. By using our website or services, you agree to the terms of this Privacy Policy.

We comply with applicable Indian data protection laws including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

1. Who We Are

The data controller responsible for your personal information is:

2. Information We Collect

We collect the following categories of personal information:

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Fulfilment: Processing your orders, managing production, and arranging delivery of your products.
• Customer Support: Responding to your queries, resolving disputes, and communicating about your orders.
• Account Management: Creating and managing your account, preferences, and order history.
• Payment Processing: Verifying and processing payments securely through our payment partners.
• Service Improvement: Analysing usage patterns to improve our products, website, and overall customer experience.
• Marketing & Communications: Sending relevant promotional materials, offers, and updates (with your consent and with opt-out options).
• Analytics & Research: Understanding customer behaviour, preferences, and trends to improve our offerings.
• Legal Compliance: Meeting our legal obligations, including GST and tax compliance, and responding to lawful requests from authorities.
• Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and other illegal activities.

4. How We Share Your Information

We do not sell your personal information. We share it only with trusted third parties as described below:

• Payment Processors: Cashfree, Razorpay, or other payment gateways to securely process transactions.
• Shipping & Logistics Partners: Courier and delivery companies (e.g., Blue Dart, FedEx, Delhivery) to fulfil and track your orders.
• Marketing Platforms: Email and digital marketing tools for communication campaigns (with opt-out available).
• Analytics Providers: Google Analytics and similar tools to understand website usage.
• Production Partners: Print vendors involved in the production of your order (limited to what is necessary for production).
• Legal Authorities: When required by law, court order, or to protect our legal rights.

All third-party partners are required to handle your data securely and only for the purposes for which it was shared.

5. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations:

• Order and transaction records: minimum 7 years (for GST and tax compliance)
• Account information: for the duration of your account plus 2 years after closure
• Design files and artwork: up to 1 year after order completion, unless requested for deletion earlier
• Marketing preferences: until you opt out or request deletion

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These include:

• Essential Cookies: Required for the website to function (e.g., shopping cart, login sessions).
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.
• Preference Cookies: Remember your settings and preferences (e.g., currency selection).

You can manage or opt out of non-essential cookies at any time through your browser settings or our cookie preference centre. Note that disabling certain cookies may affect website functionality.

7. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Objection: Object to the processing of your data for marketing purposes.
• Portability: Request your data in a structured, machine-readable format.
• Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at hi@chhapai.com. We will respond within 30 days.

8. Data Security

We implement industry-standard security measures including SSL/TLS encryption, secure payment processing, access controls, and regular security audits to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on our website. Continued use of our services after changes constitutes your acceptance of the updated policy.

11. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy: