Business cards are cards carrying company or individual contact information. During formal introductions, they are distributed as a convenience and memory assistance.
Often, a business card includes the giver’s name, firm or business affiliation (typically with a logo), and contact information, including street addresses, phone number(s), fax number(s), e-mail address(es), and website. Before the introduction of electronic communication, business cards might include telex information.
They are permitted to contain social media addresses like Facebook, LinkedIn, and Twitter. Historically, many business cards consisted of basic black lettering on white paper. The unique look and feel of cards printed from an engraved plate was a valued indicator of expertise.
In the late 20th century, technological advancements influenced stylistic shifts, and today’s Professional Business Cards frequently have one or more elements of stunning visual design.
Before the COVID-19 epidemic, some 7 billion business cards were created annually across the globe. The American company Vistaprint reports that card sales decreased by 70 percent during the epidemic but have since returned.
The Importance of Business Cards
The internet has replaced e-mail in corporate communications due to technological advances. Although written contact is frequently conducted electronically, one form of correspondence is still printed: the business card.
And while it may seem more beneficial to bounce information amongst coworkers, it is still vital to have a business card.
Here are some reasons why business cards are important tools for conducting business:
1. Brand identity marketing
Your business card symbolizes the brand of your firm. In addition to conveying crucial personal contact information such as name, title, e-mail, website, address, and phone number, the business card is frequently the initial impression of the company as a whole.
The firm logo is presented prominently for brand identity. The typefaces, color, texture, and paper material employed also convey information about the represented industry.
It is possible to apply specialized printing processes such as embossing, foil stamping, thermography, and lamination. The business card shows the company’s character and makes an initial impression.
2. Transmits Professionalism and preparedness
Image is paramount. A business card offers the impression of Professionalism and demonstrates good planning. Being caught off guard without a business card conveys an appearance of unpreparedness. Carry a stack of business cards secured by a cardholder at all times to reflect a refined demeanor.
3. Faster than passing digital information
Several apps for cellphones wirelessly transmit contact information, but the quickest and most convenient means to communicate data remains the physical business card.
At a networking event, several business cards may be distributed in seconds instead of typing data. In a fast-paced workplace, time is of the essence, and nothing surpasses the speedy exchange of a business card.
4. Some clients do not own devices.
Because some individuals do not own digital devices or are not tech-savvy, they do not rely on cell phones to communicate contact information. While most of our population owns a personal electronic gadget, some individuals choose not to use one.
And even if both parties utilize digital devices, the applications may not be compatible. You may always follow up with an e-mail that contains your digital business card after exchanging business cards.
5. Important in international business
With the expansion of global employment opportunities, conducting business abroad is becoming increasingly common. In some cultures, business cards are not only required for conducting international business but they are also used ceremonially.
In the majority of Asian nations, business cards are treated with respect. It is typically presented with two hands, never thrown, and should be placed in a holder once received—never stuffed into a pocket.
6. Business cards are inexpensive.
For a small firm, money is always a concern. However, business cards may be the least expensive solution available. You may obtain a cost-effective marketing item for a few cents each or much less if you purchase in large quantities.
Finding the correct commercial printer to handle the printing of your business cards is crucial. You should not print your cards on your printer unless required.
It does not generate the same level of quality as a recognized commercial printer. In addition, a printing service provider provides you with other printing alternatives that might enhance your initial impression.
7. Business cards have several uses.
Even though they are small, business cards may contain much information. You may include more than simply your contact information on a business card.
You can include promotional materials or even a discount or voucher. However, take caution not to add too much information to your cards. You should avoid overwhelming the receivers.
Create a landing page on your website for your recipients to visit instead of the standard website link. You may include an introduction video for your business on this page. You may even include a special offer, such as a discount or a bonus gift, for them alone.
8. Business cards are convenient.
With business cards, you have command over their appearance and distribution. You have a choice over both the content of your card and your method for using it.
In addition, business cards are tiny enough to fit in a wallet or purse. Many individuals even have particular containers or binders for storing business cards for future reference.
Business Card Printing Tip: Many businesses in your area may let you leave a stack of business cards for folks to take. Consider your target audience and the locations they visit to maximize the benefits to your business.
9. Business cards are always effective.
A business card stays with the buyer longer than a 30-second radio or television commercial or an even shorter web banner ad.
Each time a consumer looks at your business card, they are reminded of your organization, increasing the likelihood of utilizing your services.
Business Card Printing Tip: Want a card with greater staying power? Create a die-cut business card with an impressive and distinctive design. You may also employ magnet printing to allow your recipients to attach your card to metallic objects, such as their refrigerator.
10. Business cards are useful.
The bottom line is that they are effective in terms of business cards. Businesses continue to distribute them because they bring in more consumers each year.
As with any advertising tool, it is essential to prepare in advance. You must include the correct information (and the right quantity of information) on your business cards and distribute it to appropriate individuals.
Business Card Printing Tip: Although your business card is only one element of your brand, it is vital for making a strong first impression. Before creating your business card, you must consider the personality you wish to project for your company. This is facilitated by having a complete branding plan to refer to.
When planning your marketing strategy, you should not overlook the significance of the business card. They may be ancient and little, but they carry a powerful punch.