Knowing which business card facts to include and which to exclude helps design visually appealing and well-balanced cards.
When created properly, your business card serves as a reminder of the first time you met and motivates those ready to buy or services to contact you again or visit your website.
Whether you’re launching a side hustle or expanding an established company, business cards are a tried-and-true promotional tool.
It is frequently the first encounter a buyer has with your brand, so it should contain relevant information and a good reflection of your company.
When developing a business card, the first thing that comes to mind is, “what goes on a business card?” Here, we will discuss all you need to know about business card content.
Your logo is a visual reflection of your company’s mission and values. It should exemplify your business and serve as a remembrance for your consumers. When your firm has a logo, it appears more legitimate, professional, and trustworthy.
Your logo must be prominently displayed on the front of your business card. A high-resolution picture at 300dpi (dots per inch) is used to ensure clean edges when printing.
Try not to add text too near or enlarge the logo, and remember to give it some breathing room with some white space. If your logo appears crowded on your business card, reduce its size and enhance the surrounding white space.
Even if your logo is the most important element of your brand identity, you should also put your brand name on your business cards. And give it ample room – your name is what people are likely to memorize, making it a crucial business card element.
Your firm’s name should be the biggest text on your business card. You should be careful to spell out the full name of your firm so that people immediately understand what it is about.
Does your small business have a tagline or slogan? It should appear on your business card! If you don’t have an official tagline, make one by describing what you provide in a few lines.
It is particularly useful if your company name isn’t particularly descriptive. For instance, Stratton Design utilizes the slogan “Website design & hosting” on their business cards to convey their area of expertise. These few phrases are professional, straightforward, and centered on their primary offering.
Your title and name
Create a personal connection to your firm by including your complete name and work title on your business card. Since not everyone is excellent with names, and some people are more likely to recall you by your area of specialty, it is essential to add your title on your business card, as it works as a great memory aid.
You may also include a picture if it is pertinent to your sector; a photo is a terrific way to demonstrate the person behind the business, particularly if you operate in a client-facing role. Real estate agents, photographers, and carers are good candidates for photo business cards.
Your business card’s contact information should include your email address and phone number, as these are the primary means through which most people will reach you.
Position your contact information to your business card’s left, right, or center. Use a legible font; if you favor one of these communication channels, highlight it with larger font size or prominent location.
Your online or physical address
Include your website’s URL; however, you can omit the HTTP://, as it is unnecessary and takes up space. Remember that it is essential that the design of your business card and website are consistent.
When a potential client hits your website after viewing the URL on your business card, the font and color scheme should be consistent.
If you operate from a physical location, you must provide your address to increase foot traffic. Completely operate your business virtually? If you don’t anticipate any foot traffic, there is no need to give a mailing address; omit it to save space.
Social media accounts
Include your social media accounts and recognized social media symbols on your business card if you are active on social media. Whether you’re an ardent TikTok or Instagram user, this is a fantastic method to let consumers know where to find you and gain new followers.
A QR code
Limited real estate on your business card? Consider including a QR code so that clients can instantly access further information about your business’s working hours, promotions, or origin story. It can be placed on the back of your business card, as it provides supplementary information.
Practical printed info
Are you prepared to print new business cards? Remember this information.
The document’s very edges are known as bleed lines. To avoid an unattractive white border at the edge of your document, ensure that any background colors or design components reach the very edge.
The safety lines are boundaries inside the region where the cut will occur. Keep all essential information, such as names, addresses, phone numbers, and logos, inside the safety line to prevent it from being cut off.
Due to printing’s mechanical limitations, the actual cut might occur anywhere between the bleed line and the safety line. Therefore, keeping your text and vital photos inside the safety line and outside the trim area is essential.
Before committing to printing, have someone review your card to confirm it conveys all the information you need.
You might ask the following questions:
- What is the very first thing you notice?
- Am I clear on the products/services I provide?
- How would you want to reach me?
- Is the text understandable?
- Exists sufficient contrast between the logo and text and the background?
If the answer is yes, you are ready to print.